Business Phone Systems No drama
Posted by Cloud Net on Mon, Mar 08, 2010 @ 06:57 AM
When the BBC decided they wanted to interview Breathing Space's
General Manager Glennys Davies they followed their procedures and carried out a sound check and recorded some highlights to trail the interview.
Then the big day arrived and the phone on Glenny's desk rang at 7.48. She listened to broadcast down the line for 2 minutes before the interviewer, Phil Upton, cut to her as part of the series the West Midlands fights back. Glennys explained how Breathing Space had created 70 new jobs in the last year and how the charity worked. Phil then cut on another line to one of the people Breathing Space had helped and Glennys was free to enjoy a cup of tea and relax.
Nobody thought of this as in any way remarkable. However for a second let us look at what happened. Glennys picked up the phone, her voice was translated from analogue sound waves into digital packets by her IP phone which was connected to the internet via an Ethernet cable. The packets moved through various layers of protocols within the phone and then out into the wider internet. The packets progressed by hoping from station to station until they arrived at the Cloud Net Cloud based switchboard which sent them on their way to the old fashioned telephone network where they were translated back to analogue before being passed down the line to the interviewer and then they were picked up by the BBC broadcast equipment and broadcast. This all happened without any drama or fuss. No noise, lack of quality or echo was heard by anyone - this was just business as usual. The interview was recorded by the BBC and made available on their iplayer and it can now be heard anywhere in the world by anyone. One phone call reached the world and no one noticed the amazing technology that made it happen.
Glennys was using the Business Phone from Cloud Net that saved Breathing Space 40% of their previous costs, had no capital cost and gave far more features. This is the way of the world - amazing technology becomes simple, common place and unremarked on and I guess we wouldn't want it any other way.
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