Inbound Telephony - never miss another business telephone call
Posted by Cloud Net on Wed, Apr 28, 2010 @ 08:29 AM
Until now, business phone systems have been sold on price. The
usual 'We can save you money off your BT bill' is no longer the clinching argument that it used to be.
What's more important to you - saving a small percentage off your current bill or winning more sales and improving customer service? An important part of your decision process should be how you respond to incoming calls - so called inbound telephony. There are many compelling reasons why inbound telephony should be key when you buy a business telecoms system.
Ensuring that a customer call gets answered correctly first time every time has to be worth thinking about and can mean the difference between a successful sale and a missed sale. My survey below reveals just that!
I carried out a brief unscientific survey of car tyre vendors yesterday. Of the 25 companies I phoned 15 failed to respond at all to my call - the phones simply rang out. I really needed some tyres and so I just wanted to speak to someone or get someone to call me back within an hour. Those 15 companies who didn't answer or have voicemail facilities didn't even get to first base.
There really isn't any excuse today to miss a call. With our Cloud Net business telephone system you can choose a variety of options to suit your needs and your callers' preferences, including call cascading, calls answered with IVR, calls answered in different parts of the country, calls answered on mobiles and even answered using a live answering service on demand. It all adds up to the most powerful set of tools to help small businesses never miss a call while providing a professional image. This is how you can really start to see a massive ROI and never lose a call.
What's more, another benefit of Cloud Net is that businesses can really monitor the team's performance in terms of call handling. With Cloud Net, you can see how long it takes to answer a call and how many you calls are lost before the caller rings off.
You can allocate a number specifically for a particular purpose and then monitor the response. At Cloud Net we take this so seriously that we monitor our own inbound statistics as a KPI and report on them every week. We know how long on average we take to respond to a sales or help call. We believe that the fact that you can talk to a real person on the support desk when you call Cloud Net without waiting or paying a premium rate has to be good.
Of course if you want to improve the way you respond then it makes sense to talk to a supplier who owns the network and can improve call functionality and provide a good quality of service, rather than hire a telecoms reseller for companies such as Gamma, BT or Opal. Try out our inbound response today.
Written by David Hill, Chairman, Cloud Net.