Cloud Net reviews iPhone 4 Prices.
Posted by Cloud Net on Thu, Jun 24, 2010 @ 09:37 AM
With the Apple iPhone 4 released today, Cloud Net's Chairman David Hill has reviewed the pricing of the latest must have mobile phone.
The tariff combinations are hugely complex. To try to simplify it a
little I chose to compile the following tables.
600 UK minutes 16GB iPhone consumer tarriff 18 months.
Assume actual use 400 mins per month.
| Network | Monthly
| Phone
| Total Cost
| Cost per min pence
| Data Inc
|
Orange
| 35
| 229
| 859
| 11.9
| 0.75GB
|
Vodafone
| 40
| 29
| 749
| 10.4
| 1GB
|
| O2 | 40
| 119
| 839
| 11.7
| 0.5GB
|
1200 UK minutes 16GB iPhone consumer tarriff 18 months
Assume actual use 800 mins per month
| Network | Monthly
| Phone
| Total Cost
| Cost per min pence
| Data Inc
|
Orange
| 45
| 129 | 939
| 6.5
| .75GB
|
Vodafone
| 50
| 29
| 929
| 6.45
| 1GB
|
O2
| 50
| 179
| 1079
| 7.49
| .75GB
|
600 UK minutes 16GB iPhone consumer tarriff 24 months.
Assume actual use 400 mins per month.
| Network | Monthly
| Phone
| Total Cost
| Cost per min pence
| Data Inc
|
Orange
| 35
| 119
| 959
| 10.0
| .75GB
|
Vodafone
| 35
| 29
| 869
| 9.1
| 1GB
|
O2
| 35
| 119
| 959
| 10.0
| .5GB
|
1200 UK minutes 16GB iPhone consumer tarriff 24 months.
Assume actual use 800 mins per month.
| Network | Monthly
| Phone
| Total Cost
| Cost per min pence
| Data Inc
|
Orange
| 45
| 29
| 1109
| 5.8
| .75GB
|
Vodafone
| 45
| 29
| 1109
| 5.8
| 1GB
|
O2
| 45
| 29
| 1109
| 5.8
| .75GB |
From this you can see that Vodafone are cheapest on all combinations except the last where are all suppliers are the same.
However I could choose to stay on my current O2 simplicity tariff of £25 per month and pay £499 for the new phone. Over 18 months the cost is £949 compared to the Vodafone £749
Vodafone do the same tariff with the same option as O2 of reducing the price to £20 per month if you sign up for 12 months. So the cost is 390+499 - a total of £889 still £140 more than the best Vodafone deal.
So should you go for 18 or 24 months? With 24 months the supplier has longer to spread the cost and hence the price per minute declines. Choosing Vodafone and 600 mins assuming use of 400 mins a month with a 24 month contract you get to make an extra 40 hours of calls (400 mins * 6 months) for an extra (869-749) £120.00 - a marginal cost of £3.00 per hour or 5p per minute.
So what is one to do? In all combinations this is one seriously expensive phone. I am going to wait for Tesco to declare their hand before voting with my money.
Written by David Hill, Chairman, Cloud Net