Talk Talk Wins Wooden Spoon From Daily Mail Readers 19/01/11
Posted by Kevin Box on Mon, Jan 17, 2011 @ 03:12 AM
TalkTalk was the winner of the Wooden Spoon award presented by
the Daily Mail for providing the worst customer service in 2010.
The phone and internet company received 28 per cent of all votes, narrowly beating Spanish-owned bank Santander. In third place was bungling tax collector HM Revenue & Customs.
TalkTalk, which with four million phone and broadband customers, is the UK's second-largest telecoms company.
Dido Harding, chief executive of TalkTalk, who personally received the award, said ‘I absolutely recognise that we have not provided a good service to some of our customers this year, for which I apologise.’
The Wooden Spoon award comes as TalkTalk faces a £150 million fine from regulator Ofcom. It missed an end-of-year deadline to stop charging customers for services not provided and wrongly chasing them for payment.
I am an investor in TalkTalk in small way, having owned a few shares and have seen the shares rise 25% whilst I have owned them. They have risen 37% since the company was floated. The problem is though that unless they can provide customer satisfaction then these results will not be repeated. I know how difficult it is to get it right in this sector especially when we all have to deal with a monopoly in the form of Openreach but it is essential that TalkTalk do get it right.
I know Dido has the message and I hope and think she will do better.
Written by David Hill, Chairman, Cloudnet
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