Birchills.net is New Name For Cloudnet 10/03/11
Posted by Cloudnet Telecommunications on Thu, Mar 10, 2011 @ 03:25 AM
Birchills Telecom is our new name. We chose it to represent our location and the dynamic spirit of the area.
Just how did this happen?
We started to getting a higher Google spot than a company called "The Cloud Networks Ltd" who promptly began legal action claiming ownership of the word "Cloud".
The conversations went like this:-
“We have instructions to enforce the trademark on the word “Cloud” as far as we are able and we have unlimited funds to pursue that enforcement”, Barrister for The Cloud Networks Ltd 03/02/2011 in phone conference
“This is crazy – we sell telephone systems – you sell wifi – the two are completely different – there can be no confusion.” David Hill – Chairman Cloudnet Telecommunications Ltd– same conference
“Our trademark on the word Cloud is wide ranging and we may choose to sell phone systems in the future. You would then impinge on our business. Simply change your name away from the word Cloud.” Barrister
“There are thousands of businesses out there who use the word Cloud in their title – you can't be intending enforcement against all those companies. ” David
“Most companies we talk to understand our case and simply change their name.” Barrister
The “simply change your name” phrase is disingenuous – it is not simple or cheap to do. It means rebranding everything and changing everything. It means causing everyone considerable disruption.
The Cloud Networks were seeking a High Court Injunction at an early date to stop Cloudnet “passing ourselves” off as a wifi supplier – a nonsense. As they know the costs of defending such an action are beyond the scope of a relatively small company such as Cloudnet.
Cloudnet does not have unlimited funds or an unlimited desire to fight The Cloud Networks Ltd or its' new owners BSkyB. We had never heard of Cloud Networks Ltd when we set up the company in 2009. However when faced with “unlimited funds” we have little option but to act pragmatically and do as demanded. Accordingly we have changed our name to Birchills Telecom Ltd and the website has moved to www.birchills.net
Our new brand is dynamic and fresh giving strength to the brand values of freedom, control and simplicity which we embrace. It allows us to build on the success of the past without the worry that someone else will claim our brand.
We hope that you will enjoy the refreshed web site and brand values, whilst continuing to enjoy the value that we bring to telecoms.
David Hill
9/03/2011