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Natwest Shows The Perfect Response To A Complaint - 22/02/11

  
  
  
  

Natwest have clearly spent a long time crafting the way that they respond to complaints.  As a result they have produced a near perfect response. 

Complaints are not a nuisance but a valuable indication of what is going wrong with your organisation and you should treat them as a learning opportunity – not as a pain to be dealt with.  Yes, some people do complain without a grievance but most have a valid reason and it has taken them time and effort to complain rather than simply walk away.

You should not say anything unless you mean it and you should be honest.  Try and look at the complaint through the eyes of an honest third party.  If you feel you’ve messed up – then admit it but don’t lay the way for a massive law suit against you.

You cannot respond in the detail required immediately – so you should acknowledge the complaint as soon as possible and indicate what time scales you will be able to respond fully in.

The Natwest response is attached.

The letter goes through a series of steps

  1. Acknowledge complaint.  Thank the complainant for his time in bringing it to you attention.

  2. Set out the facts of the complaint – show you understand the points made.

  3. Report on the investigation into the complaint.

  4. Report your findings on the complaint.

  5. Take action or indicate what actions you will take in remedy if any.

  6. Explain how the complainant may take things further.

  7. Conclude with an apology or thanks.

So if you need to respond to a complaint learn from the masters – the banks. They have had plenty of practice after all.

To see the Natwest procedure download this PDF

Natwest complaint procedure

Written by David Hill, Chairman, Birchills Telecom

David Hill, Chairman, Cloudnet

Birchills Telecom is the friendly professional business phone systems company based in Walsall Our team has developed our hosted VoIP phone systems platform and the technology behind it.  Birchills Telecom is the only company to concentrate purely on our Internet based phone systems solution – the switchboard in the sky.

The business phone benefits of VoIP lie behind the astronomical growth of the industry.  In summary these are:

•Free calls within the network.

•Low subscription costs.

•Amazing feature set.

•Unified communications at a dramatically reduced price point.

Why not learn more about our commercial phone systems by following the link?

Comments

Given their recent FSA fine for complaint handling and Natwest's own admission of failure in meeting its complaint handling targets, it seems that the near-perfect complaint response, probably isn't. 
 
 
 
It certainly makes sense on paper and it is always good to provide guidance to employees to support their ability to deal effectively and positively with this challenging aspect of customer service. 
 
 
 
However, a set format runs the risk of sounding insincere and the real talent in resolving customers' complaints effectively is held by people who have very particular skills and personalities. 
 
 
 
Natwest might see better results in its next Customer Charter Progress Report if it concentrates on finding, rewarding and supporting those people who are naturally better at customer service.
Posted @ Friday, March 11, 2011 9:19 AM by amanda
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