Natwest Shows The Perfect Response To A Complaint - 22/02/11
Posted by Cloudnet Telecommunications on Tue, Feb 22, 2011 @ 04:24 AM
Natwest have clearly spent a long time crafting the way that they respond to complaints. As a result they have produced a near perfect response.
Complaints are not a nuisance but a valuable indication of what is going wrong with your organisation and you should treat them as a learning opportunity – not as a pain to be dealt with. Yes, some people do complain without a grievance but most have a valid reason and it has taken them time and effort to complain rather than simply walk away.
You should not say anything unless you mean it and you should be honest. Try and look at the complaint through the eyes of an honest third party. If you feel you’ve messed up – then admit it but don’t lay the way for a massive law suit against you.
You cannot respond in the detail required immediately – so you should acknowledge the complaint as soon as possible and indicate what time scales you will be able to respond fully in.
The Natwest response is attached.
The letter goes through a series of steps
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Acknowledge complaint. Thank the complainant for his time in bringing it to you attention.
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Set out the facts of the complaint – show you understand the points made.
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Report on the investigation into the complaint.
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Report your findings on the complaint.
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Take action or indicate what actions you will take in remedy if any.
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Explain how the complainant may take things further.
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Conclude with an apology or thanks.
So if you need to respond to a complaint learn from the masters – the banks. They have had plenty of practice after all.
To see the Natwest procedure download this PDF

Written by David Hill, Chairman, Birchills Telecom

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