Birchills New Name - What The Press Says - Murdock Claims To Own The Cloud - 22/03/11
Posted by Birchills Telecom on Tue, Mar 22, 2011 @ 09:55 AM
The press and blogosphere have been reporting the change of name to Birchills Telecom.
Tech Eye said in their ironic article here
"Media Mongol Rupert Murdoch has chucked a spanner into the works of all cloud-based computer systems companies by claiming he owns the word "cloud".
Digger is apparently the first person to use the word to refer to a computer system and has forced a hosted VoIP company, Cloudnet Telecommunications, to change its name.
Cloudnet changed its company name to Birchills Telecom following legal action from BSkyB's "The Cloud" Wi-Fi hotspot provider.
What apparently got Digger miffed was that its search engine optimisation (SEO) activity was driving it to a higher Google spot than Digger's The Cloud Networks."
The change of name was widely reported with differing viewpoints. Headlines included
Why it is best not to use 'Cloud' in your business name from smeweb
High court threats for companies using “Cloud” in their names from commsbusiness
VoIP company changes name after The Cloud legal threat from computerworlduk
Murdock claims to own the Cloud from Tech Eye
The cloud demands Cloudnet rebrand to Birchills Telecom to remove "Cloud" threat from Telecom News
VoIP company faces court after using Cloud in name from Phones Review
VoIP company changes name after The Cloud legal threat From Tech World
The Cloud forces name change on VoIP company from PC World
The Cloud threatens companies using "Cloud" in their names from Business Computing World
The Cloud forces name change on VoIP company from CIO News
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