At Birchills, we provide our clients with the best VoIP phone systems in the UK. Our telephony service enables crystal clear communication at a fraction of the cost of traditional business phone lines, with a host of fringe benefits that are absolutely free. Thanks to our phone service, businesses across the UK are able to enjoy more favourable margins by lowering the overheads on their sales calls.
But finding a more affordable means of placing sales calls in the UK is only half the battle. It doesn’t matter how much money you’re saving if those calls aren’t converting to sales, subscriptions and call-back requests. With that in mind, we’ve compiled a list of tips to help you fine-tune your sales pitch for higher conversions.
1. Focus on Benefits
This is straight out of the Sales 101 textbook, but reminders like this never hurt. It doesn’t matter what you’re selling – your target customers care less about its features than you think they do. Even if it has top-of-the-range specs, futuristic features and all of the bells and whistles that your competitors’ products lack, listing these isn’t going to close sales.
What you need to do instead is translate those features into benefits. How will your product make a person’s life easier? Effectively communicate these benefits early in the sales call, and you’ll see a significant uptick in conversions.
2. Involve the Caller
Inexperienced salespeople are often in the habit of making their sales calls one-sided. They have a script that meticulously outlines their talking points, and they rush through the call struggling to convey as much information as possible before the person on the other end loses interest.
The problem with this approach is that the recipient has likely lost interest from word one. Resist the urge to treat your sales call like a Shakespearean soliloquy. Instead, view it as a conversation – an opportunity to get to know the person and determine how your products and services can help make their life easier.
3. Never Underestimate the Power of Tone
There’s more to a successful sales pitch than words and pacing. As it turns out, the tone and quality of your voice also have a role to play. For example, one study found that certain people’s voices are more likely to engender listener trust. Take advantage of this phenomenon and train your voice to make it more appealing to listeners. Here’s a guide with handy tips on improving the delivery of your pitch.
4. Transform Your Sales Call into a Conversation
When you more fully involve the other person, modulate your delivery and make the sales call all about them, what you’re really doing is practising the quickly vanishing art of conversation. People like to feel important and catered to, and remaining mindful of this will turn you into a more effective marketer.
Armed with these tips, you’ll be ready to make the most out of your affordable VoIP phone service from Birchills. And if you haven’t yet made the switch to Internet telephony, give us a call on 01922 21 33 33 to find out how much you can save.
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