Lead Generation in the 21st Century - Birchills Blog
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Lead Generation in the 21st Century

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Placing sales calls is more affordable than ever, now that the best UK VoIP providers are on the scene. But those crystal-clear calls are going to fall on deaf ears if you don’t have access to a red-hot leads list. Here are four tried-and-tested tips for consistently generating quality leads:

1. Pay a Third Party for Lead Generation
This is, perhaps, the easiest and most straightforward means of getting your hands on a leads list. It’s also the most expensive. Even so, you can likely justify the expense so long as the service is providing you with hot, relevant leads with a solid chance of converting.

When shopping around for a leads provider, it’s important to seek out a firm that specialises in leads for your specific industry. Placing phone calls is more expensive than sending out emails, due largely to the fact that each call has to be placed and handled by a real person. This makes it all the more important that the leads you purchase are top-value.  

2. Make It Easier for Potential Customers to Contact You
Sometimes, the best leads are those that come directly to you. Equipping your website with a dedicated contact page along with contact forms throughout makes it easy for those who want to get in touch with you to do so.

People who reach out to you via your contact form are telling you in no uncertain terms that they would like you to get in touch with them. These are the most reliably hot leads available.

3. Set up an Opt-in Service on Your Website
You can actually turn your organisation’s website into a free (or nearly free) lead generator. Simply offer an incentivised opt-in feature for site visitors, who will give you their contact details in exchange for something of value to them.

The type of incentive to offer depends largely on the type of products and services you offer. You may provide subscribers with a free download, such as an e-book or white paper that your organisation has authored. In other cases, it may be enough to simply offer subscribers early access to deals, promotions or new product launches.  

4. Broadcast Your Phone Number
One of the most effective ways to pick up leads is to get your prospective customers to call you with enquiries. You can accomplish this by posting your business phone number in as many places as possible. Start with your website header, so that your phone number appears on every page of your website. But then follow up by ensuring that your phone number appears on every print and digital ad you distribute.

Once a person calls in to speak with one of your representatives, you’ll have the opportunity to ask them for their contact information directly so that you can assist them with their query, get back to them with relevant information and even contact them in the future about special offers and promotions.

Once that red-hot leads list is in your possession, it’s time to start placing sales calls. Birchills VoIP business phone systems allow you to do this efficiently and affordably. Contact us today to learn more.


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