Huawei's not very good at honest advertising. It lost the bezels out of its P8 and P8max marketing photos. It used a $4,500 DSLR to take P9 "camera samples"? The company has been caught out again in an act of deception, this time in a great manner thanks to a slip-up from an actress involved.
You might recall that the fake P9 camera samples were discovered by way of the EXIF data that a Google+ post retained. This time around, we didn't need any EXIF data - we got an actual image of the supposed camera sample being shot with a DSLR instead of the Nova 3 that we should be seeing. This since-deleted photo was published less than 24 hours ago on the Instagram account of Sarah Elshamy, the actress featured in this Huawei Mobile Egypt marketing campaign.
In the 30-second ad, one of the scenes features a man trying to get his significant other, played by Elshamy, to take a selfie with him on his Nova 3. In spite of Elshamy's character wanting to throw makeup on before the photo, the man snaps a photo and is shocked when his Nova 3's beauty AI feature makes it look like she has a full face of makeup already done.
This isn't a bad idea in theory, and it probably would have gone unnoticed, even if there is a ton of airbrushing going on in the ad's "camera sample," had it not been for an unfortunate lapse in judgment by Elshamy. In one of several behind-the-scenes photos posted on her Instagram account, we can plainly see that the man is in an arm-extended selfie position holding... well, nothing. Instead of the shiny blue Nova 3 that we see in the ad in his hand, there's a fancy DSLR on a tripod in plain sight at a position clearly meant to mimic where the phone should be.
So here is that photo
The reality of the matter is that the general public - the main audience for this ad - will absolutely think that the Nova 3 is capable of such feats, and this could very well be the deciding factor for many to go out and buy one. This was clearly meant to be misleading, and the fact that Huawei was attempting to demonstrate a feature of the Nova 3, not just the image quality, makes this even more deceptive.
Whilst this is all good and knockabout fun – it does add fuel to the fire of distrust of Huawei.
The US intelligence community has long been wary of Huawei, which was founded by a former engineer in China’s People’s Liberation Army and has been described by US politicians as “effectively an arm of the Chinese government.” This caution led to a ban on Huawei bidding for US government contracts in 2014, and it’s now causing problems for the company’s push into consumer electronics.
Technical and supply-chain issues with equipment made by Chinese firm Huawei have exposed Britain’s telecom networks to new security risks, a government report said in July 2018.The report was released after sources told Reuters that senior British security officials say they can now give only limited assurances that Huawei’s UK operations pose no threat to national security, downgrading their previous position.